Do you want to go from being a tech consumer to a tech content creator?
Welcome to the creator economy. There are currently over 207 million content creators in the world right now, and that number is rising daily.
Thing is…
It’s rare to find a tech consumer who is not making content themselves. Many do not realize they can be the ones creating content they consume. Also, the barrier to entry is low. Have you thought of yourself as a content creator? Here are 7 important steps to get you there.
What You Will Learn in This Guide:
-
Know why tech content creation makes sense right now
-
Establish your digital home base
-
Get equipped with the tools that you need to create content
-
Build your first tech content creation strategy
-
Grow your tech audience the smart way
Know Why Tech Content Creation Makes Sense Right Now
The tech niche is one of the most lucrative niches in the world when it comes to content creation.
The reason is simple. People are always in need of information about the newest and best gadgets, software, and digital tools. That information can be found via content. That person that delivers the information and breaks it down into easily understandable bits could be you.
The thing that most people get wrong, however, is thinking they have to be an expert to create tech content. The truth is that the best tech content creators in the industry have started learning in public.
Set Up Your Digital Home Base
Before you start creating content, the one thing every tech creator needs is…
A website.
Social media accounts can disappear at any time. A personal website, on the other hand, is something that nobody can ever take away from you. Registering a domain is as easy as walking through the internet with domain registration services and then you can start building your content home base on your own website.
The best creators, especially in Asia, have found the best domain registrar Singapore has to offer and have gotten their hands on their domain of choice so they can start building up an online presence with a website on their domain.
Domain names, if you will, are similar to digital business cards. It is how the audience finds you. This is the reason you have to take your time and find a suitable domain name. It has to be short and easy to remember.
You can do this by following these simple steps:
-
Keep the domain name short – 10 characters or less.
-
Use only letters and numbers, no hyphens.
-
Make sure the domain name is easy to spell and pronounce
-
Try to secure a.com domain. If this is not possible, you can always use an extension specific to your niche.
Once you have gotten your hands on your domain name, the next logical thing is to start building a simple website.
Get Equipped with the Tools You Need to Create Content
This is the part where most newbies lose their minds.
You do not need to have any fancy equipment to get started.
In fact, you will be doing yourself a big disservice by starting off that way. You can start with something as simple as your smartphone and a free editing tool and be able to create quality content.
In fact, some of the best tech content creators in the industry started with nothing more than just their smartphones.
For you to create great content, all you need is:
-
A smartphone with 1080p video recording capabilities
-
A ring light or any source of light that can replicate natural daylight
-
A basic microphone. Yes, earphones work just fine
-
Free editing software like DaVinci Resolve
When the revenue comes in, of course, you will not be shy to upgrade. But until then, using a basic smartphone camera is not the issue at hand.
The real value is in the content that you create, not the camera you are using to create the content. Keep creating the best content and your audience will follow.
Build Your First Tech Content Creation Strategy
Random content creation will give you random results.
What you need is a sure-fire strategy that works across all your platforms. Let’s break this down into four easy steps. These are the proven strategies that the best tech content creators on the internet follow.
Step 1: Pick a niche.
Tech is a broad niche, so you need to narrow it down. It could be budget smartphones, productivity apps, or beginner’s coding lessons, for example. A narrow niche equals to fast growth.
Step 2: Observe.
Look at what already works. Who are the most successful tech content creators in that chosen niche. Look at the most popular videos or blog posts. Check out the comments section for your audience’s questions.
This is not about copying or cloning. This is about getting a read on what works in your chosen niche. When in doubt, ask.
Step 3: Plan.
Consistency beats quality. It is the most important key to growth in the creator economy. According to Uscreen research, interactive content recorded 53% more engagement than plain, static content. Plan ahead and you will never be short of something to create.
A sample schedule could be:
-
Monday: quick tips video
-
Wednesday: product review or comparison
-
Friday: tutorial or how-to guide
Step 4: Repurpose.
Make your content work double or triple time. Your YouTube video can become a blog post, then a Twitter thread. The Twitter thread can become Instagram carousel slide.
Work smart. Always be on the lookout for repurposing.
Grow Your Tech Audience the Smart Way
Audience takes time to build. There is no way around this.
It just is. The smart ones, however, will take advantage of proven strategies to grow their audiences faster than others. The fastest-growing tech content creators are not always the most talented. They are the smartest.
Here’s how you know you’re a smart tech content creator:
Collaborate.
You do not have to create all your content alone. Partner with other creators and create content together. You each get exposure to the other’s audience without any cost to you both.
Engage.
Reply to your comments. Answer questions in direct messages. Hang out in places where your audience are. The tech content creators that treat their audiences like friends are the ones who win in the long run.
Optimize for search.
Optimization is important for any type of content that you create. Keywords that your audience search for and titles that compel searchers to click on your content.
Be patient.
Most tech content creators quit within the first six months. The ones that make it past this phase are the ones that build something meaningful. It might not feel like it at the beginning but remember growth is rarely linear. You will have slow weeks and then weeks where things just click.
The trick is to show up despite the outcomes.
Wrapping It All Up
The leap from tech consumer to tech content creator is less than you might think.
Start with a good foundation of having a domain name and a simple website to call home. Equip yourself with the tools and create content. And don’t forget to follow a strategy to ensure that your content is not random.
The tech content creator niche is full of space for new creators. The audience out there is searching for information about all the latest technology and digital tools and they are ready to receive that information from new voices like yours.
Let’s recap:
-
Get a domain and build a website first
-
Start creating content with whatever equipment you have
-
Find a specific niche that you can focus on in the tech industry
-
Follow a content calendar
-
Repurpose content
-
Engage with your audience
The best time to start was yesterday. The second-best time is now.
