The days of needing to know what you’re looking for before using a search bar are over. Now, intelligent search features are permeating the online world and helping people zone in on exactly what they want.
The entertainment industry is one of the best places to see this in action, and it helps users sift through the vast amount of choices available. E-commerce business owners need to harness this predictive search function to boost sales on their sites.
How is the Entertainment Industry Using Intelligent Search Features?
One of the best places to see the new intelligent search features in action is the online casino industry. Players are faced with more options than ever these days, especially in the slots market. That’s why they need intelligent search functions to zone in on the games that they want to play.
For example, players who want to play slots with free spins can simply type this into the search bar and see what comes up. The function will recommend titles like Aztec Spins, Jester Spins, and Pearl Respins. It’s possible to put in extra search terms as well, such as “animal” or “space.” This helps players find games that align with their favorite genres.
The same search options are used in other areas of entertainment, too. Spotify’s search function is so advanced that it allows users to search song lyrics to find the tracks they’re interested in. Netflix and other streaming services also have intelligent search features that allow viewers to find exactly what they’re interested in. There’s no longer any guesswork involved when it comes to searches, and this is permeating the e-commerce market to assist shoppers as well.
How Does Predictive Search Boost E-commerce?
E-commerce giants like Amazon have already implemented intelligent search features, and it’s estimated that around 35 percent of its revenue is generated through product recommendations powered by high-tech algorithms. If the biggest companies in the business are using these features, it means that smaller e-commerce sites need to do so as well. Otherwise, they risk falling even further behind the big guns.
There are loads of benefits to installing this feature on any e-commerce site.
The most obvious benefit is that it massively enhances the user experience, as customers can easily find what they are looking for. In the future, when this tech becomes more widespread, customers may simply go elsewhere if the search function isn’t efficient enough.
As Amazon has shown, it’s an excellent way to increase conversion rates as well. If people can find the things they want to buy, they’re more likely to buy them. AI-search options can also collect a lot of data and discover the most common searches. This can then allow for better suggestions tailored to different customers.
Intelligent search functions will soon be everywhere, and businesses need to adapt now or risk being left behind. It’s clear that this new technology is an advantage to any service and can boost conversion rates massively. Soon, customers will expect to find intelligent search, and if they don’t, they’ll most likely shop elsewhere.
